Many laundromat owners understand the woes related to advertising their business, especially when it comes to budget. But what if we told you that there are ways to create and implement laundromat digital marketing strategies for free or within a tight budget? Here are a few easy and effective ways you can advertise your laundromat and have your customer base and network grow significantly.
1. Join Community Events
Whether it’s a school fundraiser or local sport event, there will always be something going on within your community. Because of that, you can take advantage of these events and have your laundry advertisement posted or shared the entire day.
What’s great about these events is that they are low-cost or even free. You can pay a small fee to sponsor events in exchange for ad placements in posters or social media posts during the event as well, which will give you more exposure to the local community.
Other than that, joining community events will give you the opportunity to meet people and other businesses, allowing you to network and spread word about your laundromat. During this time, you can talk about your laundromat, hand out business cards, and further spread brand awareness.
2. Partner with Small Businesses
You aren’t the only local business looking to promote your services! There are many other small businesses near you who are also looking for ways to grow, so why not share a win-win proposal to them and help each other out?
There are many ways you can form an alliance with other businesses of similar target audiences. It can be something as simple as posting flyers on each other’s bulletin boards, or offering discounts to those who use both businesses. This will allow you and the other business to get your names out to a whole new audience or market you weren’t taegeting yet.
3. Become More Active Online
You, and millions of people around the world, have likely searched for businesses via search engines like Google. Surely, people in your area are doing the same as you read this article, typing down “laundromat near me!”
Because of this, it’s crucial to get your business the strong digital presence it needs to grow. Other than having a well-designed and informative website, you will also want to become more active on social media and online listings like Google Business Profile, where you can post your laundromat’s information for people to find you better. Make sure you include important things like your business address, contact details, operating hours, and list of services.
Other than that, it’s also worth spending time creating valuable content, which current and potential customers will appreciate in the long run. With informative content, you will be seen as a credible source and thought leader in your industry, which will have people turn to your laundromat even more.
Oh, and did we mention that this is all free to do?
Wrapping It Up
Try any of these tips to advertise your laundromat and see how your customer base will grow from there!