Why Gift Card Mailers Are an Effective Marketing Tool for Your Business
Digital marketing through online ads and email coupons is effective, but there are also traditional methods that can make your business stand out. One such method is direct mail—marketing materials sent directly to your customer’s mailbox. It’s a great way to boost brand awareness, customer loyalty, and ultimately, business growth. A gift card mailer is an easy and impactful way to get started with direct mail marketing.
What Is a Gift Card Mailer?
Gift card mailers allow you to promote your business in a personal and engaging way. Instead of sending a simple letter or coupon, your customers receive a laminated, plastic gift card attached to an informative mailer. The mailer explains your business and the offer you’re marketing. Like any gift card, these mailers can feature product discounts, complimentary services, or other special offers.
The Benefits of Using Gift Card Mailers for Your Business
For your customers, gift card mailers combine the excitement of receiving a gift card with the personal touch of a customized direct mail piece. For your business, gift card mailers offer numerous advantages to help drive growth. Here’s why gift card mailers work:
High Success Rate
Businesses that utilize direct mail campaigns often see a return on investment (ROI) of approximately 15-17%. By offering an incentive to your target audience to visit your business, you may experience an even greater return.
Easy to Create
Gift card mailers are simple to design and create. All you need to do is provide information about your target audience and any design preferences you have, and the rest can be handled for you.
Stand Out from Competitors
While many businesses rely on email marketing, research shows that 70% of consumers prefer traditional mail. A gift card mailer is a unique and effective marketing tool that can help you stand out from the crowd.
Versatile for All Business Types
Gift card mailers can be used by a variety of businesses, including retail stores, restaurants, service providers, and more. The range of offers you can include is endless—from a discount on their next purchase to a free meal or service.
Durable and Long-Lasting
Since gift card mailers are made from high-quality PVC laminate film instead of paper, they are much more durable and can withstand the wear and tear of the mail system.
Stand Out from Your Competitors Today
Gift card mailers offer an excellent way to make your business stand out in a cost-effective and impactful manner. Whether you’re looking to engage new customers or reward loyal ones, gift card mailers can help you achieve your marketing goals. To learn more or start designing your mailer, reach out today.
